Why Have Coaching

Coaching Photo 2012

Coaching at the heart of successful teams!

What makes business successful? Quality product or service, sure, that’s obviously a must. And making sure there’s a market demand for the product or service you supply, is another clear essential. But, once you’ve got that in place, what is it that makes the difference between your company and that of your rivals in the marketplace? What makes customers keep coming back for more?

It’s your people. Effective, skilled, motivated and enthusiastic people are what makes the difference between success today…. and growing success tomorrow.

Investing in training and development for staff can be easy to ignore – everything is always so busy, and you can’t afford to spare them from the workplace, or invest that bit of potential profit into programmes to develop their skills and focus. But really successful companies recognise that’s what you have to do – and they reap the ready rewards that come back from that wise investment.

There is undoubtedly a greater acknowledgement in Welsh businesses that, to survive and grow with increased competition and tougher economic conditions, investment in your people through development is a must. This fact is further reinforced by the policies and agendas of our National Government such as A Learning Country and Winning Wales.

Part of this agenda identifies that the quality and effectiveness of Leadership and Management in Welsh business needs to rise. Initiatives are being put in place by the various government bodies to try to achieve that.

Identifying personal goals and aspirations are an important part of developing an individual to his or her full potential. Helping people to understand what drives and motivates them is a major step towards individual achievement and, with it, the inevitable business successes that are derived from improved decision-making, focus and commitment.

Coaching has become increasingly recognised for its proven merit as an effective training, development and motivational tool, dynamically enhancing the skills and value of both individuals and teams. It is an extremely flexible and impactive way to provide tailored, high quality and innovative personal and business development.

Based chiefly on 1-to-1dialogue, coaching helps identify the real options a manager or team member can take to increase their effectiveness and helps develop an effective action plan to implement them. One thing coaching is not is a soft option. It’s hard work and challenging, calls for commitment and focused-thinking, and requires a preparedness to face and lead change.

From CEOs to managers and team leaders, in fact anyone in the company who has a leading role to play in driving your business success, can benefit from a one-to-one coaching programme.

Coaching is not psychotherapy. People who embark on coaching programmes do often report that they feel better about themselves as well as their work, but that is more to do with a natural desire to do a good job, and enjoying the ‘feel-good’ factor that inevitably comes with seeing improvement in your skills and confidence. Focus is always on improving results in the workplace, but work is, after all, a significant part of daily life and it is not surprising, therefore, that many people see the benefits of coaching impacting on the quality of their lives outside of the workplace too.

Engaging a Management Coach

Type in ‘Management Coaching’ on Google UK and you’ll get 11,500 hits or more. So how do you choose? Here are some key things you can do to narrow the field.

  •  Recommendation is the best option. Who do you know that’s used one and what did they think? Did the coach deliver the results desired?
  • Check out their coaching credentials? There are many in the market place purporting to have coaching skills. Coaches should be able to demonstrate that they are competent to deliver coaching services. Track record can count for a lot. Good coaches will have references. Check them out.
  • It is not necessary for a coach to have detailed knowledge of your industry or specialist products/services, but he or she should have experience and understanding of the business world, and be able to demonstrate the skills to communicate effectively and work with people at different levels of an organisation.
  • The real benefit of an external coach is the ability to remain objective, enabling the individual to identify and work towards resolving those things that are blocking the achievement of their true potential.
  • You may be considering coaching for one of your managers or other team members rather than yourself, but could you work with this coach on a personal level? If you could it’s probably a good sign. A professional coach will insist on meeting with the individual before embarking on a programme to ensure that they both feel they can work together and achieve results.
  • Finally, put a value on achieving the results you are looking for from developing the manager. This way you can judge if the fees being asked represent value for money!

Your people are your most important asset – value and inspire them by developing their full potential, and the quality of service you aspire to provide to your customers all day, every day will readily follow. They are the building blocks to business success.